Amplifying Biblical Truth Through Strategic Design

In a world where many content creators shy away from biblical truth, we partnered with Gabriel Finocchio, TheosU, and Vast Media to build a bold platform that would amplify his distinctive voice in theological discourse.

The Reactionary Christian

Divine Connection

Our journey with The Reactionary Christian began through authentic relationship at kings’ Church NYC, where conversations over whiskey and guitar led to a vision for amplifying Gabriel's unique gift for Bible teaching.

The Challenge

As a provocative Bible teacher and founder of TheosU, Gabriel needed a structured platform to handle growing audience engagement while avoiding technical limitations and content distribution concerns that had previously led to Instagram shadowbans.

Strategic Solution

  • Developed an 8-bit inspired visual identity that aligned with TheosU's established aesthetic

  • Built a user-friendly podcast studio using a webcam setup with green screen capabilities for independent content creation

  • Created a dual-format content workflow: long-form theological discussions for Rumble and short-form reactions for Instagram

Kingdom Impact

The project successfully established a distinct brand identity and sustainable content production system that allows Gabriel to continue his mission of biblical teaching. Initial content performed exceptionally well, with early posts remaining pinned at the top of his Instagram profile due to strong engagement.

Divine Wisdom Applied

By balancing professional quality with user-friendly systems, we created a platform that empowers Gabriel to focus on what matters most - delivering biblical truth with clarity and conviction.

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Margaret Joy